Creation of a unisex natural cosmetics brand MORI including concept, product and package design, product photography and marketing plan and materials.
MORI is a high-quality natural cosmetics brand from Finland to Japanese with love. Simple yet quality products are packed with antioxidants from the Finnish forest. The product family includes three products: shampoo (01), lotion (02) and scent (03) – all the essentials needed to protect one’s natural beauty.
MORI’s logo consists of Japanese calligraphic symbols and carefully selected typography. Together they create an alliance where Asian meets the Nordics. With their cylinder shape and wood pattern simple packages resemble tree trunks. Delicate pastel colors and the shape itself also bows to Japanese tea traditions.