I designed a brand identity, including logo, colors and typography, and brand materials, such business cards, Powerpoint and Word template, for startup company Techientist. Techientist offers IT solutions and services for small and medium sized companies.
The logo consists of symbol and text logo. In symbol one can see letter T and ‘less than’ and ‘slash’ symbols that are used in the coding world. Text logo is made with classic font Helvetica – used back in the days by Microsoft – the letters are cut diagonally to match with the symbol.
Techientist’s color palette is bright, clear and energetic – main colors, blues and reds, are used together as color pairs.