I designed a visual identity and communication materials for Akava’s Älyä työhön (’More intelligence to work’) campaign. With campaign, Akava wants to raise discussion about technology’s effects to our work and everyday life, and encourage people to share their experiences about the changes. The campaign is based on the survey about technology’s effects to work carried out by Kantar TNS.
Playful visual identity and materials are based on the idea of a puzzle: coordination of work and technology can sometimes feel like a puzzle – also the end result is always a sum of its parts.
The identity consists of three-dimensional logo – where one can see a flow of data – vibrant and inspiring color palette, graphic line illustrations and playful images about office life. Together they form a solid and rhythmic whole or a puzzle which stands out from the busy feeds of social media.