I designed a visual identity and communication materials for Tasa-arvoisen EU:n tekijät (makers of the equal EU) campaign.
With campaign all together 11 Finnish NGOs, Fingo, Amnesty Finland, FinnWID, KIOS Foundation, Men Association, National Council of Women of Finland, Plan Finland, International Solidarity Foundation, UN Women Finland, World Vision and Family Federation of Finland, wanted to raise discussion about equality in national and EU level decision making.
Campaign included recommendations on how to advance equality during Finland’s EU presidency.
Additionally, campaign included social media campaign where ministers stated how they advance equality in their work.
We did several collaboration projects during Fingo’s EU presidency project. Best thing in our collaboration was that Inka is not only a skillful graphic designer but also an excellent communicator and always full of ideas. Often, Inka participated in our projects since the beginning, and she always had good comments, questions and proposals. Inka understands customer needs quickly, is active and creative and the deliverables are always top quality. I can warmly recommend Inka as a collaborator!
Enni Saikkonen, Communications Specialist, Ministry of Economic Affairs and Employment
The identity is distinct, graphic and up-to-date. Its core elements are clear logo, dynamic color palette, where modified EU colors are accompanied by bright green and space gray, playful symbols and icons that refer to equality and modern yet laid back typography.