I designed a visual identity and communication materials for Tasa-arvoisen EU:n tekijät (makers of the equal EU) campaign.

With campaign all together 11 Finnish NGOs, Fingo, Amnesty Finland, FinnWID, KIOS Foundation, Men Association, National Council of Women of Finland, Plan Finland, International Solidarity Foundation, UN Women Finland, World Vision and Family Federation of Finland, wanted to raise discussion about equality in national and EU level decision making.

Campaign included recommendations on how to advance equality during Finland’s EU presidency.

Additionally, campaign included social media campaign where ministers stated how they advance equality in their work.

The identity is distinct, graphic and up-to-date. Its core elements are clear logo, dynamic color palette, where modified EU colors are accompanied by bright green and space gray, playful symbols and icons that refer to equality and modern yet laid back typography.