I designed a visual identity for performing arts showcase Performing HEL organized during the Helsinki Festival in August–September 2019. The event showcases the finest works from Finnish performing arts scene, including theatre, dance and circus.

The visual identity of Performing HEL consists of three elements or levels: logo with cropped and laid-back 3dimensional typography, abstract, 3dimensional shapes and close-up or cross-section images from the Finnish nature.

 

 

When these three elements are joined together with rhythmic color palette and modern typography the unique Performing HEL reality is created – Finnishness with a creative twist.